DECODING THE NEEDS OF GEN Z

U subotu, 9.12. u Zagreb dovodimo Marriott International, Penguin Random House, ConsumerAffairs i Napster. Ekipa iz najveće hotelske grupacija na svijetu, vodećeg product review weba, popularne izdavačke kuće te svima znanog muzičkog servisa, bez cenzure govorit će o svojem iskustvu, poslovnim procesima i najnovijim trendovima.

Naoružajte se znanjem za 2018. godinu u kojoj, po prvi puta, na tržište rada izlazi Generacija Z. Baš kao ni milleniallsi, pripadnici GenZ nemaju vremena za čitanje knjiga, stoga su tu audio knjige, nemaju vremena tražiti informaciju na webu pa pričaju s chatbotom, ali zato će rado ostaviti komentar na stranicama i dati prijedloge poboljšanja proizvoda kojeg vole.

E, da, konferencija je besplatna uz ograničen broj mjesta.

Don’t leave us hanging.

 

Predavači

Saad Khan

ConsumerAffairs VP of product

"We are going to change the way people shop and interact with brands, enabling seamless decision making and delightful interactions with brands."
With over 20 years of multi-cultural international experiences he has emerged as a Product Management & Marketing professional with deep expertise in building winning teams. … read more

Through his career he has worked across a wide range of concerns from software development in SaaS to Mobile, advertising, marketing, non-profits, public relations, damage control, etc making him a well rounded executive leader for product development.

Sanity is the playground for the unimaginative is what Saad goes by, he’s passionate about building best in class teams that deliver life changing experiences and products. Previous engagements have included industry leaders such as Rosetta Stone & Systran, while through his career he has delivered multiple award winning products and services across, SaaS, Mobile, Desktop, and Xbox One.

A multilingual with a business management background and originally hailing from the Himalayas Saad has travelled the world extensively and lived on multiple continents. In his personal time you will find him engaged with social causes or spending time with his family and of course DUKE the dog.

Lance Bloomberg

Marriott International VP of HR, Communications and Brand Talent

Lance Bloomberg is Vice President of Employer Brand, HR Communications and Brand Talent for Marriott International. Based at Marriott International Global Headquarters in Bethesda, Maryland, USA, he leads an award-winning team of brand, marketing and communications professionals who develop creative solutions to support Marriott and its portfolio of brands to attract, engage, educate, and retain talent globally. … read more

He is a marketing leader with over 15 years of experience growing world-class brands through creative ideas, innovative thinking and a disciplined financial approach. His experiences include leading brand teams at iconic companies like PepsiCo and Marriott International, as well as Abbott Nutrition.

Lance is an alumnus of Indiana University where he received his BA in Economics and Georgetown University where he received his MBA in marketing. He is an avid marathoner having completed races in cities ranging from Venice to DC, New York City and more.

Hannah Grisham

Marriott International Global Digital Marketing Manager

A creative and data-driven innovator, Hannah Grisham has a strong background in digital strategy, content and partnership marketing, and brand management. Hannah joined Marriott in 2013 as a part of Marriott’s global leadership development program. … read more

Since, she has spearheaded the design, launch, and optimization of numerous digital initiatives, ranging from websites to social media. Hannah is infatuated by new experiences, receiving her Bachelor’s degree in Marketing Management and Tourism from the University of Otago in Dunedin, New Zealand. She has lived in ten cities across three countries, and is currently based in Washington, DC. Hannah is passionate about travel, her dog, and is committed to making every day at work fun.

Dennis Tyrell

Penguin Random House Associate Director, Online Marketing & Digital Production, Penguin Random House Audio

With nearly two decades in the publishing industry, Dennis Tyrrell currently leads the Online Marketing and Digital Production team within the Penguin Random House Audio Publishing Group. … read more

Dennis and the team are responsible for all facets of digital product strategy, development and production across desktop and mobile. Dennis resides in Westchester, New York with his wife and three daughters.

Corey Nascenzi

Penguin Random House Product Manager, Digital Operations

A metrics-driven digital strategist, Corey Nascenzi is passionate about media and entertainment. Since joining Penguin Random House in 2015, Corey has been responsible for developing technology opportunities, while exploring and building new channels for consumer engagement. … read more

In conjunction with authors, editors, and marketers, she develops engaging and innovative platforms to connect with readers everywhere and currently maintains 30+ products across the 4 platforms. Prior to her current role, Corey worked in community engagement for PBS where she partnered with the producers for three Emmy award-winning children’s cartoon series to develop multimedia projects to engage viewers and launched large-scale fan activations across the country. Corey currently lives in New York, New York and is a big fan of 80’s rock, post apocalyptic young adult novels and chocolate chip cookies.

Darryl Wood

Napster Vice President of Engineering

Innovative executive with 15+ years experience managing large multi-team geographically diverse development organizations. Strong strategic ability consisting of product and technical planning in the areas of system integrations and architectures, partnership plans, budget projection and management and personnel organization. … read more

Simultaneously managed 10+ development teams consisting of project and program management, software engineer and quality assurance personnel which supported 20+ internal products and 300+ external home audio, mobile application and automotive integrations through music service API used by millions of customers worldwide.

Video

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